Should My Wannabe Influencer Friend Cease Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me being her free crew. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she's insincere or inauthentic, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to understand that our 10-year friendship still has limits. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can get us: an opening. I know not everyone enjoys being filmed, but often spontaneity is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but companions support one another in minor capacities. I thought recording a short video now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their bond?

Kimberly Washington
Kimberly Washington

A digital strategist with over 10 years of experience helping businesses optimize their online presence and drive measurable results through innovative marketing techniques.